Freelance hand-lettering artist Roselly Monegro has an incredible way of bringing beauty into the world with her elegant hand artistry skills. From live painting to mural painting, to lettering for children’s books, Roselly is known for her soft color pallets and groovy script letters matched with intriguing designs and meaningful messaging. A rising star working out of her studio The Inking Rose in Los Angeles, Roselly has gained work from reputable companies such as BBDO, TBWA, Ogilvy & Mather and The Clorox Company to name but a few. Here Roselly gives her tips for starting a successful freelance artist career.
Let’s make sure you pat your own back… What’s your biggest strength as a solopreneur and freelance artist?
As a solopreneur, I think persistence is the biggest strength I have. I’m a firm believer that if you consistently keep working towards what you want to achieve you will make it happen.
What’s the best business or money advice you ever got as a freelance artist?
The best business advice I received was: “Treat freelancing like a business”. Take it seriously. Be committed to your passion, and show up every day.
Now for a moment of realness, what are you struggling with right now in your business?
As a solopreneur, you have to do everything on your own so one of the things I struggle the most is organizing and working on the Admin side of the business which, as an artist, is not as exciting as focusing on the creative part of the business.
As a lettering artist in Culver City, what challenges and advantages do you think are unique to your city?
The challenge of being a lettering artist living in Culver City is that the cost of living can be quite expensive and taxes are high in California. Therefore, I have to charge businesses a higher rate for my services, even businesses that contact me from other parts of the country. These small businesses might find my prices a little too high.
However, the advantage is that Culver City is growing and developing; a lot of new businesses have been opening their doors so there are a lot of opportunities to get work locally.
We know the freelancer life is all about the hustle toward incredible goals. Where do you see yourself in 5 years? Financially, personally, and with your businesses?
5 years from now I see myself opening a small studio with 1 or 2 other female artists, being recognized as an expert in the lettering world, getting my hands on more mural/sign painting projects. Traveling around the United States and hopefully internationally as well. I also find joy in helping others so I see myself teaching/coaching other artists on jumpstarting their freelance careers. My goal in 5 years is to be financially stable by doing what I love and lastly, to continue to invest in myself to grow as a person, spiritually and professionally.
Follow @TheInkingRose to get inspired!